{"id":58986,"date":"2023-11-24T09:30:35","date_gmt":"2023-11-24T08:30:35","guid":{"rendered":"https:\/\/www.pingusenglish.it\/blog\/?p=58986"},"modified":"2025-06-20T11:46:16","modified_gmt":"2025-06-20T09:46:16","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/www.pingusenglish.it\/blog\/2023\/black-friday\/","title":{"rendered":"Cosa \u00e8 il Black Friday<\/span>?"},"content":{"rendered":"

Ormai \u00e8 risaputo: il \u201cBlack Friday\u201d \u00e8 un\u2019occasione particolarmente interessante per fare buoni affari<\/strong>.
\nIn effetti \u00e8 cos\u00ec, perch\u00e9 proprio in un determinato giorno dell\u2019anno un gran numero di negozi offre vendite promozionali eccezionali a tempo limitato e milioni di consumatori ne approfittano per acquistare merce di ogni genere.
\nMa come sono nate questa usanza e l\u2019espressione \u201cBlack Friday<\/strong>\u201d?<\/p>\n

Intanto c\u2019\u00e8 da dire che il \u201cBlack Friday\u201d \u00e8 un evento originariamente statunitense, oggi esteso a buona parte del mondo, con il quale si indica il venerd\u00ec successivo al \u201cThanksgiving\u201d<\/strong>, il giorno in cui negli Stati Uniti (ma anche in altri Paesi) si festeggia il Ringraziamento in segno di gratitudine per il raccolto.
\nDi conseguenza il cosiddetto \u201cVenerd\u00ec Nero\u201d non ha una data fissa, in quanto cade il venerd\u00ec successivo al giorno del Ringraziamento, che viene celebrato il quarto gioved\u00ec di novembre.
\nPer l\u2019occasione, molte attivit\u00e0 commerciali aprono i battenti alla mezzanotte del gioved\u00ec e li chiudono ventiquattr\u2019ore dopo, anche se \u00e8 ormai usanza continuare le vendite stracciate anche durante il fine settimana (Black Friday Weekend<\/em>) o fino al luned\u00ec (il cosiddetto Cyber Monday<\/em>) se non addirittura prolungarle per tutta la settimana.<\/p>\n

In realt\u00e0 l\u2019origine del termine \u201cBlack Friday\u201d \u00e8 piuttosto incerta<\/strong>.<\/p>\n

C\u2019\u00e8 chi la riporta alla consuetudine statunitense di associare l\u2019aggettivo \u201cblack\u201d ai giorni in cui si sono verificate calamit\u00e0 e che quindi – a causa del traffico congestionato che imperversava per lo shopping sfrenato – si sia iniziato a definire appunto \u201cblack\u201d il giorno successivo al Ringraziamento: in pratica qualcosa di simile al \u201cbollino nero\u201d che in Italia diamo ai giorni con traffico intenso.
\nNegli Stati Uniti questa giornata segna fin dagli anni Venti del secolo scorso l\u2019inizio della stagione dello shopping natalizio, tradizione inaugurata dai grandi magazzini Macy\u2019s di New York<\/strong> poi seguita da un numero sempre maggiore di attivit\u00e0 commerciali, fino a diventare il fenomeno attuale.<\/p>\n

Altri, invece, riportano l\u2019origine del termine \u201cBlack Friday\u201d all\u2019usanza dei contabili di segnare con l\u2019inchiostro rosso le perdite e con l\u2019inchiostro nero gli incassi.
\nIn effetti in questo senso il \u201cBlack Friday\u201d \u00e8 per i commercianti il giorno pi\u00f9 \u201cnero\u201d dell\u2019anno e questa ipotesi sembra piuttosto convincente!<\/strong><\/p>\n

\"Black<\/p>\n

In ogni caso, le immagini di code all\u2019alba e di bivacchi notturni per accaparrarsi la merce migliore a prezzi scontati non sono ormai da riferirsi esclusivamente alle citt\u00e0 statunitensi.
\nQuelle del \u201cBlack Friday\u201d e del \u201cCyber Monday\u201d – nato nel 2005 per favorire il commercio online – sono ormai diventate anche in Italia tradizioni popolari<\/strong> per negozi fisici, centri commerciali e attivit\u00e0 online: anche nel nostro Paese milioni di consumatori ogni anno si organizzano in largo anticipo per il momento pi\u00f9 \u201cnero\u201d e conveniente dell\u2019anno.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ormai \u00e8 risaputo: il \u201cBlack Friday\u201d \u00e8 un\u2019occasione particolarmente interessante per fare buoni affari. In effetti \u00e8 cos\u00ec, perch\u00e9 proprio in un determinato giorno dell\u2019anno un gran numero di negozi offre vendite promozionali eccezionali a tempo limitato e milioni di consumatori ne approfittano per acquistare…<\/p>\n","protected":false},"author":1,"featured_media":59040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-58986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nCosa \u00e8 il Black Friday?<\/title>\n<meta name=\"description\" content=\"Il Black Friday \u00e8 un\u2019occasione particolarmente interessante per fare buoni affari: nato negli USA, oggi il Black Friday \u00e8 diffuso in tutto il mondo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pingusenglish.it\/blog\/2023\/black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosa \u00e8 il Black Friday?\" \/>\n<meta property=\"og:description\" content=\"Il Black Friday \u00e8 un\u2019occasione particolarmente interessante per fare buoni affari: nato negli USA, oggi il Black Friday \u00e8 diffuso in tutto il mondo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pingusenglish.it\/blog\/2023\/black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Il Blog dell'inglese per i bambini - 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